Emerging Challenges In Logical Online Fashion Strategies

Staying on top of the latest fashion trends and news is likely one of the top activities among today’s tech-savvy consumer. From Pinterest to Instagram, there are many eCommerce platforms that help people find what’s hot in fashion. One company for the fashionista that’s looking to move the ball from looking to buying is Who What Wear . The eCommerce fashion website just announced the news of its new iOS shopping app, SHOP/Who What Wear, which will allow retailers to have their items linked for purchase and the fashionista to mobile shop to her heart’s delight. While comScore has 6 million unique monthly visitors in the U.S., Google Analytics puts that number higher, at 14 million. eCommerce retailer Who What Wear’s data shows that a large portion of its site traffic stems from mobile devices and that the number of users going to make a purchase after visiting has declined. Through this new mobile shop app, the company is hoping to boost those purchase numbers back up. Retailers choosing to participate with this new app will be responsible for fulfilling and shipping the orders, while Who What Wear will take a 12 percent commission for the item listed. It’s hoping to drive $100 million in retail partner sales by the end of 2017.

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Baek Seung-ryol/Yonhap via REUTERS SEOUL South Korea's President Moon Jae-in on Sunday nominated a former navy chief as his defense minister, the president's office said, as the government faces challenges tackling North Korea's rapidly developing weapons program. The nominee, Song Young-moo, was well suited to deal with North Korea's nuclear and missile threat, the presidential Blue House office said. Under third-generation leader Kim Jong Un, North Korea has been conducting missile tests at an unprecedented pace in an effort to develop an intercontinental ballistic missile capable of striking the mainland United States. The North test-launched a new type of its cruise anti-ship missiles on Thursday, its fourth missile test since the South's Moon took office on May 10, pledging to engage in dialogue with Pyongyang. Song, who served in the navy for more than three decades, was Moon's main security adviser during his presidential campaign, reprising his role in Moon's 2012 presidential campaign. A decorated veteran, Song took part in a 2009 skirmish between North and South Korean naval vessels off the western coast of the Korean peninsula. Song's appointment does not need parliament's approval, but he must attend a hearing and answer questions from lawmakers. The Blue House said Song admitted to having falsely registered his residence information in the past, a criminal offense in South Korea. Many of Moon's ministerial choices have faced an uphill battle in parliament on this and other ethical issues, and lawmakers are likely to grill Song the same way.